E-commerce
Selected case studies
Objectives:
-
increase paid and organic traffic,
-
promotion new version of the website
Building a strong brand awareness online in 1 year (January – December 2014), as a classic brick-and-click example. The actions undertaken were supposed to have a double effect, raising awareness and increasing online sales using a new e-commerce platform as a strong foundation on the one hand, and stimulating sales in the brand’s retail shops on the other hand – in other words, carrying out integrated interchannel sales. Apart from a significant increase in acquisitions with the use of the most efficient methods advertising aimed at attracting an impressive number of new consumers to the shop, an equally important issues was to maintain both new and existing Customers by means of retention actions. The whole strategy was to be crowned with actions ensuring reaching Customers at every stage of the purchasing process. Our Customer clearly expressed that they were expecting a strong blow (as a matter of fact, they said it even more explicitly).
Results achieved during 12 months of actions:
621%
increased visibility in search engine
- Increased visibility in the search engine by 621% in 12 months (organic results).
- Increase in non-brand traffic from organic search engine results by 54% in 12 months.
- Increase in the entire organic traffic (Google, Bing, Yahoo, Yandex) by 39% (4th quarter of 2013 vs. 4th quarter of 2014).
- Increase in revenue generated from all actions carried out by several hundred percent (4th quarter of 2013 vs. 4th quarter of 2014).
- Establishing direct contact with the main competitor via the search engine.
- Improving the quality of organic traffic generated (4th quarter of 2013 vs. 4th quarter of 2014):
- Rejection rate decreased by 20%
- Average visit duration increased by 25%.
Objectives:
-
increase selling revenue from e-commerce,
-
increase organic and paid traffic generated at the website,
-
increase page visibility for the most important generic keywords and “long-tail” product keywords
SEOgroup had to carry out a demanding task of providing the eButy.pl brand with dominant positions in Google.pl search results as well as intensifying sales using a full range of services based on advanced SEO actions, PPC together with Google AdWords and the advertising network (Google AdSense, AdKontekst) as well as SMO with the use of Facebook Ads and Facebook Exchange (Retargeting).
The most important aim was to increase sales in the shop by 100% within one year from starting advertising actions as well as to increase the brand’s recognisability, visibility and trust in the network.
Results achieved during 12 months of actions:
54%
Increase in organic revenue from Google
160%
Increase in the company’s income
535%
Increase in traffic generated from SEO, PPC and SMO
- Increase in the company’s income up to 160% in comparable quarters.
- Increase in organic revenue from Google from 32% to 54%.
- Increase in traffic generated from SEO, PPC (Google AdWords / Retargeting, Adkontekst) and SMO (Facebook Ads, Facebook Exchange) by 535% in 12 months.
- Dominance in Google results for the most important generic words, including all product phrases (long tail).
Objectives:
The main goal of the actions undertaken for an Italian manufacturer of stairs, completely unknown in Poland, was to increase brand awareness and advertise the company on the new market. The detailed optimisation of the website, positioning for selected keywords and carrying out a top-quality comprehensive link building also enabled to increase the website’s visibility in the search engine as well as organic traffic generated. Additionally, in order to increase sales of the products offered, two sales channels – Google Ads and Facebook Ads – were launched at the same time. Thanks to the PPC campaign with the use of sponsored links, Google Shopping, advertising network and retargeting, a very wide target group could be reached at every stage of the purchasing process.
-
increase sale revenue from e-commerce,
-
increase page visibility in the search engine.
Results achieved:
935%
increase in sales during 24 months generated from organic traffic
TOP 3:
TOP 10:
TOP 50:
Visibility of keywords from the website at start
Visibility of keywords from the website after actions
Objectives:
-
indexing Google search results for all websites
-
increase in traffic generated from SEO
Providing maximum visibility in the most pro-sale online channel – in search engines (Google, Bing, Onet) by full optimisation of the website for SEO as well as starting link building based on core phrases and all product phrases (long tail). The whole process was supported with the Google AdWords campaign (sponsored links and advertising network, including retargeting) together with a campaign in the Adkontekst network using retargeting as well.
This strategy was aimed at reaching Customers at every stage of the purchasing process. All actions carried out were supposed to be maximally optimised for sales.
Results achieved during 16 months of actions:
23%
increased “Long-tail” traffic from SEO
261%
increase in revenue from SEO/PPC
278%
Increase in traffic generated from SEO and PPC
- Indexing Google search results for all websites, including product-related ones.
- “Long-tail” traffic from SEO increased by 23% after implementing optimisation recommendations as well as appropriate link building.
- Increase in traffic generated from SEO (Google, Bing, Onet), PPC (sponsored links as well as Google AdWords and Adkontekst advertising networks) by 278%, and increase in revenue from these sources by 261% in 16 months.
Agata Wojtyna
Account Director