Selected case studies
Selected case studies
Building a strong brand awareness online in 1 year (January – December 2014), as a classic brick-and-click example. The actions undertaken were supposed to have a double effect, raising awareness and increasing online sales using a new e-commerce platform as a strong foundation on the one hand, and stimulating sales in the brand’s retail shops on the other hand – in other words, carrying out integrated interchannel sales. Apart from a significant increase in acquisitions with the use of the most efficient methods advertising aimed at attracting an impressive number of new consumers to the shop, an equally important issues was to maintain both new and existing Customers by means of retention actions. The whole strategy was to be crowned with actions ensuring reaching Customers at every stage of the purchasing process. Our Customer clearly expressed that they were expecting a strong blow (as a matter of fact, they said it even more explicitly).
increased visibility in search engine
SEOgroup had to carry out a demanding task of providing the eButy.pl brand with dominant positions in Google.pl search results as well as intensifying sales using a full range of services based on advanced SEO actions, PPC together with Google AdWords and the advertising network (Google AdSense, AdKontekst) as well as SMO with the use of Facebook Ads and Facebook Exchange (Retargeting).
The most important aim was to increase sales in the shop by 100% within one year from starting advertising actions as well as to increase the brand’s recognisability, visibility and trust in the network.
Increase in organic revenue from Google
Increase in the company’s income
Increase in traffic generated from SEO, PPC and SMO
The main goal of the actions undertaken for an Italian manufacturer of stairs, completely unknown in Poland, was to increase brand awareness and advertise the company on the new market. The detailed optimisation of the website, positioning for selected keywords and carrying out a top-quality comprehensive link building also enabled to increase the website’s visibility in the search engine as well as organic traffic generated. Additionally, in order to increase sales of the products offered, two sales channels – Google Ads and Facebook Ads – were launched at the same time. Thanks to the PPC campaign with the use of sponsored links, Google Shopping, advertising network and retargeting, a very wide target group could be reached at every stage of the purchasing process.
increase in sales during 24 months generated from organic traffic
increase in sales during 24 months generated from paid traffic (Facebook Ads and Google Ads).
Visibility of keywords from the website at start
Visibility of keywords from the website after actions
Providing maximum visibility in the most pro-sale online channel – in search engines (Google, Bing, Onet) by full optimisation of the website for SEO as well as starting link building based on core phrases and all product phrases (long tail). The whole process was supported with the Google AdWords campaign (sponsored links and advertising network, including retargeting) together with a campaign in the Adkontekst network using retargeting as well.
This strategy was aimed at reaching Customers at every stage of the purchasing process. All actions carried out were supposed to be maximally optimised for sales.
increased “Long-tail” traffic from SEO
increase in revenue from SEO/PPC
Increase in traffic generated from SEO and PPC