Long-tail phrases are those consisting of three or more keywords. Although they are not among the most frequently searched queries, optimising websites for them has great advantages. In their context, we can talk about such benefits as:
- increase in conversion rate,
- increased click-through rate (CTR),
- low cost-per-click (when advertising a website in the search network).
Why is this the case? Precise keywords match specific queries from customers, who are generally aware of what they are looking for. If we provide them with this and our website is properly optimised, there is a good chance that our services will be used.
In many cases, the long tail means less competition for a particular phrase, which effectively allows you to advertise with fewer financial resources.