One of the key tools to help achieve business success in almost any sector (including e-commerce) is the purchase funnel. This marketing concept plays a vital role in turning potential customers into loyal and determined buyers. The value of a strategy based on the purchase funnel is invaluable. With its help, your business can accurately […]
Do you want to know what a performance marketing agency does and what role it plays in the modern world of digitisation in the broadest sense? Then read this article – you will also learn about the services provided by such entities and examples of their activities based on B2B, and e-commerce companies! We encourage […]
Google Ads is a great way to advertise online, but the mistakes you can make when using this system can dramatically reduce the profitability of your efforts. Want to find out what to avoid and how to protect yourself against mistakes? Be sure to read our guide. Google itself advertises its system with the slogan […]
Setting up an online shop is not only a convenient way of doing business online, but also an excellent way of increasing your sales reach and reaching a wider audience. One of the most frequent questions asked by entrepreneurs who want to operate in this sector is the exact price of a comprehensive website creation. […]
There are many viable career paths in online marketing. You can be an SEO specialist, a social media marketer or perform your duties as a Google Ads specialist. Earnings depend primarily on your skills – no matter what position you hold, you can make a lot of money or barely make ends meet. Ultimately, it […]
The purchasing decision-making process for customers is usually long and complex. Users often compare product prices on different portals, check available shipping methods, look for discount codes and consult purchases with others before making a final decision. So in this article, you will find out what to do to reach users who have already taken […]
Which CMS is good for SEO? This question cannot be answered unequivocally, but by analysing specific factors, we are able to select the 9 best content management systems on the basis of which SEO optimisation becomes considerably easier! If you want to find out more about the best CMS for SEO – be sure to […]
What are the best SEO tools? To answer this question, we have created an overview and comparison of SEO solutions that will definitely make the whole process of implementing and planning an SEO strategy easier. Analysing today’s suggestions, every user is sure to find something for themselves. We dedicate the ranking to both beginners, advanced […]
Acquiring new customers is a crucial, but also not easy task when running a business. Entrepreneurs very often wonder how to most effectively seek out new audiences online. Acquiring new customers – where do I start? Before you start prospecting, it is important to answer key questions such as who you want to offer your […]
In recent years, online advertising has become the most important element in the promotion of companies both locally, nationally and internationally. Today, regardless of the complexity of business structures, every brand operating online uses SEO, Google Ads or social media marketing as its main advertising channel. We dedicate this article in particular to e-commerce owners […]