Internal linking is one of the most important elements included in search engine optimisation. In order to be at the top of the search results, backlink acquisition, content optimisation and technical SEO must be a priority. Internal linking is also important, as it affects the navigation of the website, the correct indexation of its pages […]
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Entries by SEOgroup
In one sentence, it can be said that Google Ads advertising on a monthly basis involves costs ranging from several hundred to several thousand PLN. In order to fine-tune this amount, there are 14 key factors to consider, which we discuss in today’s article. We encourage you to read it! What does the Google Ads […]
Successfully advertising a service company or e-commerce shop in paid search results is quite a challenge – even for professionals who have been in the industry for several years. Doing it yourself can be considerably more expensive and less effective compared to setting up campaigns by professionals. If you are looking for the right entity […]
One of the key tools to help achieve business success in almost any sector (including e-commerce) is the purchase funnel. This marketing concept plays a vital role in turning potential customers into loyal and determined buyers. The value of a strategy based on the purchase funnel is invaluable. With its help, your business can accurately […]
Do you want to know what a performance marketing agency does and what role it plays in the modern world of digitisation in the broadest sense? Then read this article – you will also learn about the services provided by such entities and examples of their activities based on B2B, and e-commerce companies! We encourage […]
Google Ads is a great way to advertise online, but the mistakes you can make when using this system can dramatically reduce the profitability of your efforts. Want to find out what to avoid and how to protect yourself against mistakes? Be sure to read our guide. Google itself advertises its system with the slogan […]
Setting up an online shop is not only a convenient way of doing business online, but also an excellent way of increasing your sales reach and reaching a wider audience. One of the most frequent questions asked by entrepreneurs who want to operate in this sector is the exact price of a comprehensive website creation. […]
There are many viable career paths in online marketing. You can be an SEO specialist, a social media marketer or perform your duties as a Google Ads specialist. Earnings depend primarily on your skills – no matter what position you hold, you can make a lot of money or barely make ends meet. Ultimately, it […]
The purchasing decision-making process for customers is usually long and complex. Users often compare product prices on different portals, check available shipping methods, look for discount codes and consult purchases with others before making a final decision. So in this article, you will find out what to do to reach users who have already taken […]
Which CMS is good for SEO? This question cannot be answered unequivocally, but by analysing specific factors, we are able to select the 9 best content management systems on the basis of which SEO optimisation becomes considerably easier! If you want to find out more about the best CMS for SEO – be sure to […]