Web analytics
It is difficult to satisfy someone’s tastes if we do not know them. It is just as difficult to sell a product to someone when you do not know what a particular person is looking for and what they need. However, those difficulties can be removed – all you need to do is use web analytics to collect data about Internet users who visit our websites. SEOgroup deals with analytics in a professional way, using the best tools available (including Google Analytics).
Analysing the behaviour of potential Customers, tracking their actions, checking the number of conversions and drawing conclusions is something that can help you understand the mechanisms governing the modern e-commerce market or simply help you find out what you need to change in your website so that users do not leave it quickly and make purchases.
As it is known, nothing ever stands still; the behaviours of Internet users are changing. We can still observe the emergence of new trends that should be learnt and taken into account when creating marketing strategies. Web analytics is crucial to us and we work in its context in accordance with the Japanese value of chitsujo 秩序 – we act systematically to be up to date at all times and remain in full readiness for change for the better.
SEOgroup is based on reliable and solid knowledge as well as experience gained over the years, which is why we are familiar with various analytical tools, such as Google Analytics, through which we can analyse your website in terms of user behaviour and habits. Thanks to our activities, we will be able to tell you in which moments Customers leave the shop, which elements of the website seem incomprehensible to them, what products they buy more willingly, through which sources they reach the shop or how the advertisement affects their behaviour and decisions. We will be able to use the results of our analyses practically, optimising your shop, recommending you to introduce new elements or arranging strategies for advertising campaigns.
Having the opportunity to conduct a professional online analysis, it is not worth waiting any longer. Each day can herald sales losses. SEOgroup will help you take control over the situation with an efficient analytical study!