The name Search Network refers to the set of all websites and applications in which the search element appears and in which it is possible to place advertisements typical of this format. Promotional creatives are assigned specific keywords and can be displayed when search terms related to them are searched.
The Search Network comprises two main types of media: the Google search engine itself and, separately, its partners. Ads distributed in this way can take various forms: text, dynamic, graphic, video or product creations. Basic advertising campaigns on the Search Network are among the simplest, yet most popular types of PPC activities.