Links (references, cross-references, hyperlinks or anchors) are some of the basic navigational elements that help navigate between electronic documents, mainly web pages. Links can take a variety of forms, from textual, to simple graphics, to complex image maps. In the first case, the link is usually accompanied by an anchor textwhich is information about what awaits the user after clicking on the link.

As history tells us, it was the possibility of hyperlinks leading to a wide variety of resources that became the driving force behind the creation of the web in the late 1980s and early 1990s that we are still dealing with today. Today, links are not just a way of getting from one place on the web to another. Indeed, they are an integral part of marketing and optimisation efforts.

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