Anchor text

Anchor text occurs in the body of the link description and is commonly referred to as anchor text or simply anchor. It is an important parameter for search engines, which like to use it to determine the position of a landing page. According to current knowledge, care should be taken to ensure a variety of anchor texts leading to a site. As a standard, however, their content should relate to the subject of the content placed at the final URL.

An example anchor text can take the following form:

Anchor Text

Anchor texts are not, however, only used when linking to external portals. It should be mentioned that the use of anchors containing keywords is a popular method used for optimising internal linking of a website.

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