A landing page is a specific sub-page within a website that a user arrives at after, for example, clicking on an advertisement or performing an action indicating that they are thinking about making a purchase. The purpose of landing pages is to present the viewer with sales content that is tailored to their needs and maximises conversion.
A landing page that meets this criterion should be appropriately designed, containing elements such as a pleasant layout, encouraging content, appropriate functionality and, finally: a call to action, or Call To Action. The creation of such a document often requires the work of a whole team: a copywriter, an SEO specialist, a PPC specialist or even a web developer!
It is worth knowing that the quality of such a specially prepared sub-page is also important in determining the Quality Score of ads and keywords in the Google Ads tool.
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