Call to action (A call to action is a verbal form suggesting that the recipient perform a specific action. Examples of phrases call to action could be: click, check, see, buy, download. Such words are used primarily by online advertising providers, i.e. in text ads, graphic ads or mailing campaigns.
As numerous analyses and studies have shown, the inclusion of calls to action in adverts effectively improves their click-through rate, which directly translates into the number of conversions. It is worth knowing that every call to action should be highlighted in such a way that the user has no doubt that they can click on it.