AdSense is part of the Google Ads programme, aimed at advertisers. As part of the service, it is possible to display contextual advertising on external portals that cooperate with Google in the advertising network. Advertising content appearing outside the search engine, can take the form of:

  • graphic,
  • text
  • video.

In the first two cases, adverts can be created using wizards built into the Google Ads panel. Ads served by the system can be billed as CPC (cost per click) or CPM (cost per mille – cost per 1,000 impressions). The latter is particularly popular for image ads. Using the Google Adsense ad network is particularly effective for remarketing campaigns.

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