Cost Per Click, or CPC, is the cost that an advertiser incurs for a single click on an advertisement: a link or a graphic advertisement. Determined automatically or manually, CPC can be an indicator of the profitability of specific marketing activities.

The rate per click can vary dramatically for different industries or even keywords to which an ad is targeted. The display of the ad itself does not generate costs, which is why it is one of the most commonly chosen billing types for search engine sponsored links.

An alternative to CPC is CPM billing (Cost Per Mille), i.e. nothing more than the cost of displaying an advertisement to 1,000 users. Which model is more beneficial? There is no clear answer to this question – much depends, for example, on the purpose of the campaign or even the services and products offered.

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