Sponsored links are one form of online advertising that ensures precise and relevant targeting of a specific group of users. The results generated by specific actions of the advertiser are clearly separated from their organic (free) counterparts. They occupy a much more privileged position on search engine pages.
Each sponsored link consists of a title, which is a link to a specific landing page, and a short description. Both the headline and the content of the advertisement should be chosen well enough to encourage potential customers to visit the website.
The position of sponsored links is also determined by a specific algorithm. It depends on the rate set and the quality of the advert itself. The solution is accounted for in the PPC model, so the advertiser pays only for clicks, and not for impressions.
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