The title is the most important of the meta tags from an SEO point of view. It provides a condensed showcase of a website in search results. However, a well-chosen title is not only a way to increase the click-through rate of a link on search engine pages. It is also one of the factors that robots take into account when determining the position of a portal for a given keyword.

When optimising page titles, consider:

  • length – if they are too long, they will not be displayed in their full wording;
  • concreteness – they should lead to the content they point to;
  • uniqueness – each sub-page should have its own unique title;
  • keywords – it’s good if they include them.

There is no single recipe for creating perfect titles. What they should look like may depend not only on the above factors, but also, for example, on the client’s preferences or the specifics of the industry.

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