Paid traffic is defined as website hits that have occurred through the use of paid advertising services. This can include activities carried out on social media, search engines or ad networks. The biggest advantage of campaigns based on paid traffic is that the adverts reach people who are interested in a specific topic.
In the case of the world’s most popular search engine, Google, content that generates paid traffic is placed on search results pages for specific user queries. In view of this, one might ask: does it make sense to pay to appear in the results, when a similar effect can be achieved using ‘free’ methods? It turns out that it does.
This is due to the fact that some ads are placed before the organic results, i.e. almost at the top of the browser window. Other places where advertising content can be seen are at the bottom of the search results page (above the navigation to subsequent pages) or the section to the right.
A campaign based on the acquisition of paid traffic allows not only to increase the number of users visiting the site, but also to mark the presence of the brand on the web and take care of its image. This is a good solution for new portals, which can be extremely difficult to position, especially in competitive industries.
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