An extension of the acronym CPA are the words Call Per Action. In Polish, they mean that an advertiser only pays for advertising when a user performs a specific action, e.g. fills in and sends a contact form, subscribes to a newsletter or reads an article.

There are several benefits to choosing this type of billing, primarily from the advertiser’s perspective. CPA helps to maximise the number of conversions (which could be, for example, the above-mentioned activities) and clearly defines the cost incurred for specific ones.

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