Display advertising is a type of online advertising that is displayed on websites, mobile applications and also on Google’s ad network. It is one type of PPC (pay-per-click) advertising, which means that advertisers pay per click for their ad. Display ads are usually distinguished by their graphic or video format and allow them to reach a wide audience.
How does Display advertising work on Google?
Google Ads offers a wide range of places where Display ads can be displayed. These can be websites or mobile apps that use Google AdSense. Google AdSense is a tool that allows website owners to earn money by placing ads on their websites.
Display advertising also uses a targeting system that allows you to specify the precise audience you want to see your ad. There are a number of targeting options in Google Ads, including demographic, geographic, interests and more. Advertisers can also select specific display ad locations, such as websites or mobile apps related to their industry.
Advantages of Display advertising on Google
Display advertising on Google offers many advantages for advertisers. One of the biggest advantages is that it allows you to reach a wide audience, including people who do not use Google’s search engine. In addition, through targeting, advertisers can effectively reach people interested in specific products or services.
Display adverts also allow for more creative and interactive adverts that attract users’ attention. The graphic or video format allows for the use of different types of visual elements, as well as the ability to attract users’ attention through animations or sound effects.
Display advertising is an effective marketing tool to reach a wide audience. Thanks to the possibility of precise targeting, advertisers can reach people interested in specific products or services. Display adverts are usually distinguished by a creative format that attracts users’ attention and encourages them to interact with the ad.