So-called breadcrumbs are one type of navigation within a portal. It usually takes the form of a horizontal bar indicating the path taken by the user, which provides insight into how the user got to a particular place on the site.

Implementation of this solution can help create an appropriate hierarchy of sub-pages. What is more, the fruits of such actions are already visible at the stage of browsing search engine results, and can thus increase their click through rate (cick through rate).

The advantages of using breadcrumbs can be seen both from the perspective of visitors to the site and from that of robots. This is because they make it easier for real people to navigate the site and, at the same time, can help to improve internal linking, which is part of an on-page SEO.

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