The Return On Ad Spend acronym ROAS gives an idea of the return associated with running a particular advertising campaign. In some cases, it is even possible to show the return rate for a specific, single creative.

In simple terms, ROAS is the ratio of the revenue generated by an advertisement to its costs. It can be expressed in figures or percentages. ROAS, together with another indicator, ROI, helps to assess the profitability of advertising activities.

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