Merchant Center is another service from Google that provides a new way to make your shop stand out in search results, more specifically in a panel called Google Shopping. With the help of the tool, it is possible to create advertisements for specific products that are displayed in pictorial form at the very top of search engine pages.
In order to be able to display your creatives in such an optimal position, it is necessary to combine your Google services: Merchant Center, Ads and Analytics. The operation of the tool itself is extremely simple and is based primarily on uploading files to Google that contain all the necessary data for the products to be advertised.
The benefits of using the Merchant Center service are primarily an increase in the number of conversions while reducing unnecessary expenditure on advertising. As analyses show, advertising products using this tool is currently one of the most effective forms of promotion for online shops.
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