Above the fold

Above the fold refers to the part of the screen that the user sees without scrolling down the page. The term applies primarily to websites, but can equally well refer to search engines themselves. What visitors are able to see on their first contact with a site often determines whether they will stay for longer. It should also not be forgotten that, according to Google’s guidelines, what is above the fold is one of the ranking factors.

The above issues are also reflected in the search results pages. Those that appear at the top are more visible and, consequently, are clicked on far more often. The matter is interesting in that – at least in the case of Google – above the fold is relevant for both organic results and paid sponsored links. It is therefore worth considering raising your website’s position for specific queries as a permanent element of your marketing strategy.

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