Real Time Marketing (RTM) is a marketing strategy that enables companies to respond to real-time events and trends in real time to build a positive brand image and increase customer interest. RTM allows the creation of marketing content that appeals to current events, such as holidays, sporting, cultural, social or important industry events.
Google Search is one of the most important tools used in Real Time Marketing, as it allows real-time monitoring of trends and searches and provides tools that facilitate the creation of effective marketing campaigns.
- How does Real Time Marketing in Google search work?
Real Time Marketing in Google search involves monitoring key trends and searches in real time and using this information to create effective marketing campaigns. Google Analytics and Google Trends tools allow you to monitor website traffic, while Google AdWords and Google Adsense tools allow you to create and implement advertising campaigns.
- Examples of Real Time Marketing in Google Search
An example of successful Real Time Marketing in Google search is the Oreo campaign during Super Bowl XLVII in 2013. When there was a power outage during halftime of the game, Oreo tweeted a picture of a biscuit with the text: “Would you like to eat a biscuit in the dark?”. The campaign became a hit and attracted the attention of millions of internet users.
Another example is the 2014 Budweiser campaign, which used the hashtag #SaluteToHeroes during the broadcast of the Super Bowl final. This campaign encouraged internet users to share photos of their loved ones serving in the military or serving as firefighters or police officers.
- Benefits of Real Time Marketing in Google Search
Real Time Marketing in Google search allows you to respond quickly and effectively to current events, which can attract the attention of internet users and increase interest in your brand. With RTM, you can also build a positive image of your company as an active participant in social and cultural life.
- Challenges and threats of Real Time Marketing in Google search
Real Time Marketing in Google search requires fast action and the availability of the right tools, which can be a challenge for some companies. In addition, it is extremely important that RTM campaigns are well thought out and tailored to the brand and not just a reaction to a trend. Otherwise, the campaign may not only fail to deliver the expected results, but may even have a negative effect on the brand image.
It is also worth noting the legal and ethical issues associated with Real Time Marketing. It is important to remember that in some cases, such as using the image of others without their consent, RTM may violate copyright or privacy.
Real Time Marketing on Google Search is an important marketing strategy that enables businesses to respond to current events and trends in real time. By using the tools available from Google, such as Google Analytics, Google Trends, Google AdWords and Google Adsense, it is possible to effectively build a positive brand image and increase customer interest. However, to avoid negative effects, RTM campaigns need to be well thought out and tailored to the brand, as well as taking into account legal and ethical issues.