Real Time Marketing

Real Time Marketing (RTM), or real-time marketing, is a strategy that allows a brand to become part of current events and situations and thus promote itself at little cost. A key aspect of RTM is to keep up to date with current information and to pick out among it those that are likely to become hits. Real-time marketing activities are carried out almost exclusively on social networks such as Twitter and Facebook.

Effective RTM must be an immediate response to what is happening in the world. Such activities therefore require the collaboration of someone who is able to work almost 24 hours a day. It is crucial that the posts made are natural, spontaneous and genuinely about what is happening around you.

What are the benefits of treating RTM as a permanent part of your marketing strategy? First and foremost, we are talking about building up a brand’s image, increasing its popularity and generating interest in its products and services. Viral content reflects positively on extending the reach of posts and can even generate profits.

Back to glossary