Keyword research keyword research is the process of researching keywords related to a particular industry, prior to the actual PPC or SEO activities. Analysis and selection of suitable phrases can take place through dedicated Google services or tools from external providers, among others.
When typing keywords, the specialist must take into account not only the client’s preferences, but also issues such as:
- the competitiveness of the phrases,
- the geographical location of the company and whether the client operates in a local, regional, national or global market,
- the number of searches for specific queries on search engines,
- budget allocated to activities.
Successful marketing efforts often depend on well-conducted keyword researchtherefore, it makes sense to entrust SEO optimisation activities to specialists right from the start.