The main objective of SEO optimisation is to improve the quality of the website from the perspective of its visitors and to improve its visibility in search engines. The result of well-planned and implemented solutions should be an increase in organic traffic, i.e. that which is acquired from free channels.
SEO optimisation activities include on-site and off-sitewhich makes improvements visible to both visitors and search engine robots. It is worth treating on-site SEO optimisation activities as a standard element of any marketing strategy or website promotion on the web.
The best and cheapest way to ensure that your website is properly optimised for search engines is to follow specific SEO principles right from the development stage. This avoids making complex changes that may even include having to alter the architecture of the entire site.