GDN

Google Display Network is an advertising network that allows advertisers to publish paid promotional content on sites that participate in the Google Adsense programme. It is estimated that the number of sites displaying ads on the GDN currently exceeds 2 million. This makes it possible to reach a really broad audience by choosing to place your ads through Google.

Advertising on this ad network has several advantages. Firstly, advertisements can be targeted at specific groups. This is thanks to the possibility of specific targeting:

• on key phrases,
• on destinations (users accessing specific websites),
• by page themes or interests,
• demographic.

Another advantage of the GDN is the availability of various ad formats in which the advertiser can freely choose. We are primarily talking about content in the form of:

• graphic banners,
• advertising texts,
• video.

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