Pixel Facebook

Pixel, which came out of the hands of the creators of the world’s largest social network, Facebook, is nothing more than a short script written in JavaScript. The snippet generated by the relevant service should be placed in the code of the website, as is the case with the code for Analytics or Tag Manager from Google.

By implementing the Pixel code, it becomes possible to track what users logged into Facebook are doing on the website using the browser they are using at any given time. This makes it possible to carry out comprehensive advertising activities, above all in terms of remarketing and targeting specific audiences.

The service panel allows the number of conversions to be tracked, the campaign settings to be changed or the campaign to be optimised with specific goals and objectives in mind.

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