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Deadline not provided is related to changes to Google’s privacy policy that came into force in 2011. These modifications primarily affected the use of web analytics with tools such as Google Analytics.

As a result of the implementation of search engine encryption, a large proportion of queries resulting in visits to a given website from the organic results are now displayed under the not provided not provided. While this solution may be safer from a user’s perspective, from the point of view of those involved in optimising and promoting a website, it is a major impediment to creating specific strategies or planning activities.

Currently, there is no official way of knowing the specific phrases generating traffic to a website, but there are several ways to gain partial insight into this type of information.

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