Keyword planner

A tool called the Keyword Planner is an integral part of Google Ads, a service aimed at advertisers. The task of the Planner is to provide suggestions for keywords that can increase the effectiveness of a campaign and increase the chance of a real return on investment in advertising activities.

Keywords searched for in the tool can be filtered, targeted to specific locations or browser languages. Another useful feature is the ability to check trends and forecasts, which suggest the actual potential of specific phrases.

The planner is a service that is used not only by advertisers dealing with paid search advertising. It is very often used by SEO specialists who focus their attention on organic, free results. In both cases, the aim is common: to optimise marketing activities and make the best possible use of the budget allocated for them.

How can a keyword planner be used?

1. Selection of keywords for an advertising campaign

The keyword planner allows you to select keywords for your advertising campaign in Google Ads. This tool allows you to find the keywords that are most relevant to your product or service. This allows the advertising campaign to be more effective and more targeted to the right audience.

2. Selecting keywords for your SEO strategy

The keyword planner also allows you to select keywords for your SEO strategy. This tool allows you to find the keywords that are most popular with search engine users and at the same time most relevant to your website. This allows the website to be more visible in search results, resulting in more visits and increased conversions.

3. Competitor analysis

The keyword planner also allows you to analyse the keywords that your competitors are using. This allows you to find out the keywords that are most popular in a particular industry or field, as well as finding niches where there is less competition. Competitor analysis allows you to better understand the market and adapt your advertising or SEO strategy to the requirements of the industry.

4. Keyword popularity research

The keyword planner also allows you to study the popularity of keywords in search engines. This tool shows how many times a keyword has been typed into a search engine over the course of a month or year. This allows you to determine which keywords are most popular and what is most searched for by internet users

5. Finding new content ideas

A keyword planner can help you find new content ideas to publish on your website or blog. Keyword analysis allows you to understand your users’ needs and interests and to find new topics that can attract your audience’s attention.

6. Planning advertising campaign strategies

The keyword planner can also be used to plan advertising campaign strategies. Keyword analysis allows you to determine which keywords are most frequently used by potential customers and to identify the keywords that generate the most traffic to your website or online shop. This allows you to optimise your advertising campaigns and increase the effectiveness of your marketing activities.

7. Website optimisation

A keyword planner can help you optimise your website. Through keyword analysis, you can determine which phrases are most important for your website and how they should be used on your website. This can help to increase the visibility of the website in search results and improve the website’s position in search engine rankings.

Summary

A keyword planner is a tool that allows you to select keywords for your advertising campaign or SEO strategy. Keyword analysis allows you to find out the needs and interests of your users and to find new topics that can attract the attention of your audience. The tool can also be used to plan advertising campaign strategies, optimise a website and research the popularity of keywords in search engines.

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