A tool called the Keyword Planner is an integral part of Google Ads, a service aimed at advertisers. The task of the Planner is to provide suggestions for keywords that can increase the effectiveness of a campaign and increase the chance of a real return on investment in advertising activities.
Keywords searched for in the tool can be filtered, targeted to specific locations or browser languages. Another useful feature is the ability to check trends and forecasts, which suggest the actual potential of specific phrases.
The planner is a service that is used not only by advertisers dealing with paid search advertising. It is very often used by SEO specialists who focus their attention on organic, free results. In both cases, the aim is common: to optimise marketing activities and make the best possible use of the budget allocated for them.
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