CPV stands for ‘cost per view’. It is one of the many methods of accounting for advertising campaigns that has gained popularity in recent years. In this article, we will take a closer look at CPV, how it works and its advantages and disadvantages.
CPV – how does it work?
CPV is a method of accounting for advertising campaigns that is based on the number of ad impressions. For each ad display, the advertiser pays a predetermined amount. In practice, this means that the advertiser can be sure that his or her ad will be displayed, while not having to pay for each click or user action.
It is worth bearing in mind, however, that CPV is not the only method of accounting for advertising campaigns and may not be suitable for every company or industry. It is worthwhile to carefully analyse your marketing objectives and target audience in order to choose the best method of advertising billing.
CPV – advantages
One of the biggest advantages of CPV is the ability to reach a large audience in a relatively short period of time. Since the advertisement is displayed to users directly on the website, the advertiser can be sure that his advertisement will be noticed. In addition, CPV is often cheaper than other methods of accounting for advertising campaigns, such as CPC (cost per click) or CPA (cost per action).
CPV – disadvantages
One of the biggest disadvantages of CPV is that there is no guarantee that the user will perform any action after displaying the ad. This means that an advertiser may pay for many impressions that do not result in any conversions. In addition, CPV may not be suitable for companies that want to reach a more specific target audience, as the ad is displayed to users directly on the website, rather than in search results or on thematic portals.
CPV is a method of accounting for advertising campaigns that is based on the number of ad impressions. For each ad display, the advertiser pays a predetermined amount. CPV has its advantages and disadvantages, and the choice of the best method of accounting for an advertising campaign depends on the marketing objectives and target group of the company.