Remarketing List For Search Ads, RLSA or in Polish: remarketing lists for search ads, is one of the functionalities of the most popular tool for advertisers – Google Ads. This specially developed module allows ad campaigns to be configured with particular tailoring for people who have already visited our website in the past.

When setting up campaigns for remarketing, it is possible to specify different rates, keywords or even ad content for different audiences. Such measures increase the likelihood that those interested in a particular product or service will make a purchase.

In the context of conducting remarketing activities, RLSA enables you to track and target ads to people who have previously shown interest in your products or services. This allows you to use your advertising budget more efficiently, target a specific audience and increase the chances of conversions.

To use RLSA, you must:

  1. Create a remarketing list in Google Ads by adding the appropriate tracking code to your website.
  2. Set targets for your remarketing list, such as page visits, time spent on the site or specific actions such as adding a product to the basket.
  3. Add a remarketing list to an existing search campaign or create a new campaign with an RLSA list.
  4. Customise your bids, adverts and keywords to better reach your audience on the remarketing list.

Please note that RLSA only works on the Google Ads network and does not include other advertising platforms such as Facebook or LinkedIn.

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