Remarketing List For Search Ads, RLSA or in Polish: remarketing lists for search ads, is one of the functionalities of the most popular tool for advertisers – Google Ads. This specially developed module allows ad campaigns to be configured with particular tailoring for people who have already visited our website in the past.

When setting up campaigns for remarketing, it is possible to specify different rates, keywords or even ad content for different audiences. Such measures increase the likelihood that those interested in a particular product or service will make a purchase.

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