The Ads Manager is a service designed for companies and anyone else wishing to promote their content for a fee on platforms such as Facebook (with which the manager is integrated) or Instagram. This tool is a kind of advertising headquarters that allows you to take care of all aspects of the promotional activities carried out within the aforementioned services.
In the manager, it is possible to:
- create, edit and configure campaign and ad settings;
- set targets;
- setting up target groups;
- manage budgets;
- reviewing statistics and gaining insight into the effectiveness of promotions;
- reporting on activities.
It can certainly be said that Facebook Ads Manager is the equivalent of Google Ads running on a search engine. Using the tool is the most effective way to promote your own content on social networks. Currently, it is the only sensible way to run such campaigns.