An extension of this cryptic acronym is the words: Your Money or Your Lifein Polish, Your Money or Your Life. The term refers to the type of portal and, more specifically, to the content that can be found within it. As Google suggests, this can affect: security, finances, happiness, health and the lives of web users. For this reason, the algorithms of the world’s most popular search engine take an exceptionally robust approach to analysing information by sites that fall within the definition of YMYL.
We are talking about sites that provide content on (or offer services within) the following categories:
- medicine and health;
- economics, finance, investment;
- e-commerce (this includes online shops);
- local, national information; security.
It is suggested that Google looks favourably on content that:
- are created by experts,
- are a comprehensive and factual source of knowledge on a given topic,
- are kept up-to-date,
- links to sources (preferably scientific or from other experts and authorities in the field).
In order to be able to compete in the search results, it is necessary to put a lot of effort into publishing entries on these topics. Not only for search engine reasons, but also for ethical reasons.