Public relations (PR) is a field of activity that allows companies, organisations and individuals to manage their image in the media and community. The aim of PR is to produce a positive image by building and maintaining good relations with various audiences, including the media, consumers, employees, investors, local communities and other stakeholders.
Public relations can be divided into three main categories: image management, media communication and social communication. Image management includes activities that aim to maintain a positive image of the company in the eyes of different target groups. Media communication is the use of the media, such as newspapers, radio, television and the Internet, to convey information and advertising objectives. Social communication is the process of using various tools and activities to build positive relationships between a company and its stakeholders. It encompasses a range of different activities, including research, creating strategies, using social media, creating and sharing content, organising events, launching new products and services, and controlling crises.
Public relations is an important part of strategic planning and brand management. Well-managed public relations can help to increase brand awareness, build a positive image and strengthen stakeholder engagement. A good PR strategy can help a company achieve its business goals, such as increasing sales, increasing consumer loyalty, improving financial performance and strengthening its image in the market.
Public relations is a wide range of communication activities that can help a company build strong and lasting relationships with its stakeholders. To be successful in PR, companies need to develop an effective strategy that is aligned with their business objectives and stakeholder needs.