Paid reach is defined as the number of people who can be reached with a specific post by conducting paid advertising activities. The concept is closely linked to social media platforms – primarily Facebook and Instagram, which are among the most popular sites of this type on the market.
For some time now, both of these platforms have started to gradually cut organic reach, forcing fanpages and pages to use paid content promotion. By choosing to advertise, you can reach a much wider audience and, what is more, it is currently in many cases the only solution that allows you to maintain your brand’s visibility at a decent level.
It should be mentioned that paid reach is highly dependent on the amount spent on advertising activities. According to studies, it is becoming increasingly expensive to promote one’s own content.