Native advertising is a specific type of advertising whose main idea is to promote a product or service while moving away from the perfunctory nature of such activities. While it may in fact take the form of a content marketing post or product placement, there is an increasing emphasis on making its form completely unique and creative.
This type of activity is growing in popularity not only because it offers a great opportunity to stand out from the competition. This is also because modern internet users are becoming increasingly adept at bypassing persistent and unambiguous advertising messages.
Native ads often turn out to be content that carries real value for the audience. The advertising messages contained therein should be subtle enough that their presence does not negatively impact the quality of the content presented in the ad.