Lookalike audiences

Lookalike audiences (LA) is a term used primarily in the context of running paid advertising campaigns on Facebook. LAs are created on the basis of existing audiences who have already been exposed to a particular content or product. By collecting information about users, the ad manager makes it possible to reach people whose profiles are close to the advertiser-defined “best” customers.

By creating groups of similar audiences, it is possible, for example, to focus on demographics or specific interests. This selection of potential advertising audiences allows you to reach people who are more likely to convert or make a purchase.

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