Instagram stories is one of the features of the social media platform Instagram. It consists of the ability to post short videos or photos on one’s profile in a dedicated area. Structured in this way, stories offer a great opportunity to share current events with fans, which often takes the form of detailed reports.
The content posted can be enriched with emoticons, animations and other elements to encourage observers to interact with the profile. Due to the fact that Instagram stories disappear 24 hours after publication, it is worth keeping up to date with what is happening on the pages we follow. Today, this type of relationship is an integral part of a brand’s marketing strategy and communication with its customers.