The term infographics refers to more or less complex information graphics that aim to convey specific content in an accessible way. Presenting data by means of images, diagrams or charts has many advantages, which are becoming even more important these days. Visual presentations are highly appreciated by a large proportion of users, who do not have to waste time poring over long articles.
However, the use of infographics is not only about providing information more clearly. As studies report, images are remembered and absorbed much more effectively than plain text. They also provide something to distinguish one’s own content from that which is made available in classic form. Analyses show that information presented in graphic form is also much more popular on social media platforms.
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