Geotargeting is the targeting of content to audiences who are in specific locations around the world. Geotargeting may apply not only to specific countries, but also to provinces, cities or even areas lying within a certain radius of a given point. There are many advantages to targeting, especially for advertisers who want to reach specific people with their advertising.
Thanks to geotargeting, it is possible to maximise the number of conversions, which is most evident in the case of businesses operating locally. It is also important to be able to see where the recipients of an advert are coming from. In this way, it is possible to optimise advertising campaigns by focusing on recipients from a specific region or, conversely, to exclude them from the pool of potential customers.