FCP, or First Contentful Paint, is an important indicator of website performance that is part of Google’s PageSpeed Insights tool. It measures how long it takes from the time a page is launched until the user notices the first elements rendered on the screen. FCP is crucial for assessing the loading speed of a page, as it gives information about how quickly a user can see and interact with content.

Why is FCP important?

User perception of speed

FCP is important because it affects the user’s perception of speed. Sites with a short FCP time are perceived to be faster and more responsive. A long FCP time can discourage users from continuing to use the site, which can lead to higher rejection rates.

Impact on position in search results

Google considers site performance, including FCP, as one of the factors affecting positioning in search results. Optimising FCP can help improve a site’s position, which in turn will translate into increased traffic and conversions.

How to improve FCP?

Optimise images

Large images can slow down FCP times. Optimising images, by compressing and reducing their size, can contribute to faster page loading. Using image formats, such as WebP, can also improve performance.

Removing unnecessary resources

Removing unnecessary resources, such as unused scripts, stylesheets or fonts, can speed up FCP times. The fewer resources the browser has to process, the faster it will render the page content.

Using lazy loading techniques

Lazy loading, or lazy loading, allows images and other resources to be loaded only when they are needed. This allows the browser to render the first elements of the page more quickly, resulting in a better FCP.

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