A URL is the string-encoded location of a particular document on the web – web or local. Each URL contains several elements within it:

  • a protocol definition (e.g. ftp or http://),
  • a host – the address of the server (e.g. www.seogroup.pl),
  • a path to a resource, pointing to a specific file (e.g. /o-nas).

By gluing everything into one string, we get the URL in all its glory:


It is good practice when creating websites to assume that each resource will only be available at one URL. This is also beneficial from an SEO point of view, as is the use of friendly addresses that clearly inform the user where they are. Care should also be taken to ensure that designated paths are not too long and do not contain unnecessary characters.

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