Sferis

It is a dynamically developing specialized retail network offering IT and household appliances

Objectives:

indexing Google search results for all websites
increase in traffic generated from SEO

Providing maximum visibility in the most pro-sale online channel – in search engines (Google, Bing, Onet) by full optimisation of the website for SEO as well as starting link building based on core phrases and all product phrases (long tail). The whole process was supported with the Google AdWords campaign (sponsored links and advertising network, including retargeting) together with a campaign in the Adkontekst network using retargeting as well.

This strategy was aimed at reaching Customers at every stage of the purchasing process. All actions carried out were supposed to be maximally optimised for sales.

Results achieved during 16 months of actions:

23%

increased “Long-tail” traffic from SEO

261%

increase in revenue from SEO/PPC

278%

Increase in traffic generated from SEO and PPC

Indexing Google search results for all websites, including product-related ones.
“Long-tail” traffic from SEO increased by 23% after implementing optimisation recommendations as well as appropriate link building.
Increase in traffic generated from SEO (Google, Bing, Onet), PPC (sponsored links as well as Google AdWords and Adkontekst advertising networks) by 278%, and increase in revenue from these sources by 261% in 16 months.