How we achieved TOP1 in Google.pl

SEO360® is a product and process innovation that, based on research in the European market, not only provides the highest degree of comprehensiveness compared to other similar products such as SEO or SXO, but also provides guaranteed sales growth through the online channel. The survey included 855 companies, mainly e-commerce + 327 agencies involved in SEO activities from a total of 36 European countries.

The service was designed to facilitate foreign expansion for Polish clients. We set ourselves the goal of making it the first choice cross border service for Google’s users. No one has so far created such a campaign in Poland, focused on SEO activities in all 36 European countries.

Objective: to gain TOP1 average position in Google.pl for about 100 keywords related to the search engine positioning/SEO activities in 36 foreign markets in Europe from the perspective of a Polish user.

Examples of keywords:

pozycjonowanie niemcy
pozycjonowanie sklepów w niemczech
pozycjonowanie anglia
seo anglia
pozycjonowanie polska
pozycjonowanie francja
pozycjonowanie norwegia
pozycjonowanie włochy
pozycjonowanie hiszpania
seo portugalia
pozycjonowanie stron we włoszech
pozycjonowanie sklepu niemcy

STAGE 1: We started the activities by preparing 36 landing pages – each dedicated to one country. From the very beginning, we knew that the key to success would be the creation of high-quality content. Some competing agencies had similar LPs, but their value for the user was low and none of them provided services in every European country.

On all pages we included the most relevant information for doing business online:

basic data about a country’s population,
consumer insights,
information about the local e-commerce market,
information about the characteristics of a given market’s SEO efforts,
FAQ section.

A newsletter sign-up option and a button with the CTA “order strategy” were placed on all the landing pages in the top section with the menu and in the bottom section of the page at the end of the article.

Examples of LPs:

https://www.seogroup.pl/seo360/kraj/polska/

https://www.seogroup.pl/seo360/kraj/niemcy/

https://www.seogroup.pl/seo360/kraj/francja/

STAGE 2: Only when the content was correctly indexed by Google, we began the process of step-by-step optimization. The most important elements are:

internal linking through intra-text links,
expanding country-specific content, mainly through FAQ sections, which were then implemented into the rich snippets,
optimization of headline structure,
changing the content in terms of saturation with exact match keywords of different variations.

STAGE 3: The last step was Link Building, which we conducted in the period 8.2022-4.2023.

Until now, link building and content activities for the seogroup.pl domain had never been conducted on such a scale. The competition, such as semcore.pl or delante.pl, had an undeniable advantage in this area built up over the years. For this reason, we decided to link mainly to SEO360-related landing pages. Acquired links:

selected based on competition analysis – only key ones for the industry,
from topical marketing websites, including premium ones,
from the services of the Polish community coming from Germany or the UK.

Link building was based on just a few articles dedicated to the German, French and British markets and one general article. However, the prepared content was of very high quality. This was a conscious effort. Although the content was duplicated within external sites, the links passed on the link juice and directly influenced the position of the landing pages.

Examples of links:

http://prestiztrojmiasto.pl/biznes/4/temat-z-okladki/michal-herok-seogroup-beneficjenci-cyfrowej-rewolucji

https://www.forbes.pl/biznes/seo360-alternatywa-standardowego-seo-jakie-sa-najwieksze-korzysci-dla-przedsiebiorcow/cbz8cn7

https://www.money.pl/gospodarka/seo360-branzowy-game-changer-6812332884597504a.html

https://biznes.interia.pl/artykul-sponsorowany/news-seo360-r-branzowy-game-changer,nId,6283275

https://antyweb.pl/seo360-game-changer-w-branzy-seo

https://www.pb.pl/seo360-r-branzowy-game-changer-1163491

https://dailyweb.pl/dlaczego-warto-prowadzic-dzialania-seo-w-niemczech/

https://www.naszlondyn.co.uk/news/zalety-prowadzenia-dzialan-seo-dla-sklepu-internetowego-w-wielkiej-brytanii/

https://medialis.pl/reklama/zalety-prowadzenia-dzialan-seo-dla-sklepu-internetowego-we-francji/

We had to compete with domains with much higher traffic/linking potential – e.g. semcore.pl, delante.pl.

Results achieved:

Average position of seogroup.pl for all keywords:

Initial, after indexing the first versions of the content: 46.6 (mobile 35.5)
At the date of preparing the case study: 1.71 (mobile 1.65)

→ Increase of 44.89 positions

44,89%

We gained practically 25% of the entire Polish market in this area and, obtaining an average TOP1 position, we began to generate super quality traffic.

We’ve proven that by creating high-quality content about 36 European countries, useful for users, we’ve reached our target audience precisely through the search engine. At this moment SEO360® is the first choice service in the field of cross border in Poland according to Google.pl. No one has so far created such a campaign in Poland, focused on SEO activities in all 36 European countries.

We have fully achieved our goal – average position TOP1.

No one has done it before on the Polish market.

We gained practically 25% of the entire Polish market in this area and, obtaining an average TOP1 position, we began to generate super quality traffic.

The case study concerns the first step of a much broader campaign for SEO360®. In the first step, the goal was to achieve the TOP1 on selected keywords and increasing a high quality traffic. In the next stage, the goal will be further monetization of the activities carried out increasing conversions through generated leads.

In the next stage, we want to reach out with the service also to:

foreign clients, English-speaking, wishing to expand in Poland – we are still working on this
foreign clients, English-speaking, wishing to increase their sales in the European country in which they operate – we are still working on this.