Prymus AGD is a Polish company with a history dating back to 1987. It handles the import of household goods and the distribution of porcelain. It has 60 sales points across several provinces. In 2020, the Prymus household goods brand partnered with SEOgroup to boost revenue from online sales following the launch of e-commerce.
We undertook a comprehensive approach to the activities, leveraging the synergy of SEO360® and advertising activities in Google Ads. Our objectives were to:
In the initial phase of our SEO360® initiative, we conducted a comprehensive audit of the store and implemented targeted optimizations to enhance its technical and content-related aspects. Our team completed the following tasks:
In the subsequent phase of operations, enhancements were introduced to the store with the objective of optimizing the user experience (UX).
In addition to increasing brand awareness for product phrases, including both generic and “long tail” terms, the store gained visibility for numerous “guide” phrases. The blog was updated with a variety of new content, including articles on household management tips, recipes, tests, reviews, and more. In 2022, compared to 2021, we registered a significant increase in unique page views in the blog section, with a growth of almost 529%. The objective of the blog expansion was to reach users at the initial stage of the sales funnel, increase brand awareness, and build topical authority. Comprehensive link building supported this process, focusing on links from high-quality, popular sites related to the store’s product range.
Given the extensive range of products available at PrymusAGD.pl, our initial objective was to translate the product catalogue into the language used by the advertising system. We began our work by optimizing the product feed to enable the division of sold products into different groups and categories. In collaboration with the client, we conducted work that resulted in the provision of a superior quality product feed, thereby enhancing the visibility of the store’s offerings to the advertising system and increasing the likelihood of exposure.
We also implemented solutions that allowed us to categorize products according to their potential and opportunities, such as focusing on bestsellers or products with the highest profit margins.
In addition, we leveraged the search network to promote the store, utilizing flexible search ads, a comprehensive range of extensions (or components), and dynamic search ads. Prior to implementing performance max campaigns, we also employed ads on the discovery network. During our campaigns, we continuously optimize them based on the client’s key performance indicators, including ROAS, CPA, and revenue enhancement.
