Hanza Hotel
Hanza Hotel is one of the most popular and the most prestigious hotels in the Tri-City. High competitiveness of the industry caused that in 2012 SEOgroup was entrusted with activities related to internet marketing.
Objectives:
The main aim of the actions undertaken was to ensure the highest possible visibility of the website in the search engine as well as to reach TOP10 for highly competitive keywords. A detailed optimisation of the website for SEO, positioning for selected keywords and carrying out comprehensive link building including Buzz Marketing, Content Marketing and articles published on the company’s own websites, made it possible to achieve the assumed results.
-
increase page rank in TOP10,
-
increase organic traffic.
Results achieved:
- Increased visibility of the website from the moment of starting actions in 2012 for:
- 35 phrases in TOP3
- 84 phrases in TOP10
- 830 phrases in TOP50.
- Increase in the number of domains directing to the website by 220% over 4 years.
- Increase in organic traffic by 180% in 3 years.
- Increase in reference traffic per website by 230% over 2 years.
220%
Increase in the number of domains directing to the website
180%
Increase in organic traffic
230%
Increase in reference traffic per website
TOP 3:
TOP 10:
TOP 50:
Page visibility for specific keywords at start
Page visibility for specific keywords during actions
