Hanza Hotel is one of the most popular and the most prestigious hotels in the Tri-City. High competitiveness of the industry caused that in 2012 SEOgroup was entrusted with activities related to internet marketing.
The main aim of the actions undertaken was to ensure the highest possible visibility of the website in the search engine as well as to reach TOP10 for highly competitive keywords. A detailed optimisation of the website for SEO, positioning for selected keywords and carrying out comprehensive link building including Buzz Marketing, Content Marketing and articles published on the company’s own websites, made it possible to achieve the assumed results.
Increase in the number of domains directing to the website
Increase in organic traffic
Increase in reference traffic per website
Page visibility for specific keywords at start
Page visibility for specific keywords during actions