The main goal of the actions undertaken for an Italian manufacturer of stairs, completely unknown in Poland, was to increase brand awareness and advertise the company on the new market. The detailed optimisation of the website, positioning for selected keywords and carrying out a top-quality comprehensive link building also enabled to increase the website’s visibility in the search engine as well as organic traffic generated. Additionally, in order to increase sales of the products offered, two sales channels – Google Ads and Facebook Ads – were launched at the same time. Thanks to the PPC campaign with the use of sponsored links, Google Shopping, advertising network and retargeting, a very wide target group could be reached at every stage of the purchasing process.