Expander Advisors sp. z o.o. is a pioneer on the Polish financial in-termediation market, and is cur-rently the leader in the selection and delivery of the best financial solutions for individuals and com-panies – mortgages, cash loans, investing savings, and insurance. Recently, Expander has also broad-ened its offer to include real estate from the primary market from all over Poland. According to statistical data provided by www.advancedwebranking.com, over 90% of traffic is generated to sites on the first page of Google search results. This is a huge potential that all sizes of brands often fail to take full advantage of. What will happen when we start effective optimisation, successful positioning for selected keywords and high-quality link build-ing on a website?