Eurostyl
It is a dynamically developing developer operating on the Tri-City market, building and selling residential and commercial real estate.
Objectives:
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increase organic and paid traffic to the website,
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increase page rank in search engine
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increase knowledge of EURO STYL marketing team about SEO.
The aim of the actions undertaken was to ensure long-term advertising of individual investments in Google using the synergy of SEO and PPC. The effect was supposed to be achieved by means of increasing the visibility of both the main website as well as satellite websites in the search engine. Carrying out a thorough implementation of optimisation of all websites for SEO as well as launching the process of their positioning for core and long-tail phrases was absolutely crucial. At the same time, sponsored links and contextual advertising campaigns using Google AdWords were conducted as well.
Results achieved:
350%
Reduction of average CPC in the Google AdWords campaign
201%
Increase in traffic generated from SEO and PPC
1280%
Increased visibility in the search engine
- Increased visibility in the search engine by 1280% in 7 months (organic results).
- Ensuring the website’s visibility on Google Maps.
- Increase in traffic generated from SEO and PPC (Google AdWords) by 201% in 24 months.
- Reduction of average CPC in the Google AdWords campaign by 350% in 6 months.
- Carrying out a comprehensive dedicated training related to search engine marketing, which substantially expanded the knowledge of the EURO STYL marketing team.
