eButy.pl
eButy.pl is the leader among footwear stores. In such a competitive industry, it is very difficult to see a brand in the search engine and other media.
Objectives:
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increase selling revenue from e-commerce,
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increase organic and paid traffic generated at the website,
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increase page visibility for the most important generic keywords and “long-tail” product keywords
SEOgroup had to carry out a demanding task of providing the eButy.pl brand with dominant positions in Google.pl search results as well as intensifying sales using a full range of services based on advanced SEO actions, PPC together with Google AdWords and the advertising network (Google AdSense, AdKontekst) as well as SMO with the use of Facebook Ads and Facebook Exchange (Retargeting).
The most important aim was to increase sales in the shop by 100% within one year from starting advertising actions as well as to increase the brand’s recognisability, visibility and trust in the network.
Results achieved during 12 months of actions:
54%
Increase in organic revenue from Google
160%
Increase in the company’s income
535%
Increase in traffic generated from SEO, PPC and SMO
- Increase in the company’s income up to 160% in comparable quarters.
- Increase in organic revenue from Google from 32% to 54%.
- Increase in traffic generated from SEO, PPC (Google AdWords / Retargeting, Adkontekst) and SMO (Facebook Ads, Facebook Exchange) by 535% in 12 months.
- Dominance in Google results for the most important generic words, including all product phrases (long tail).
