At the time of starting the advertising actions, dommoichmarzen.eu was a completely new website. Therefore, reaching top positions for keywords was a crucial challenge for a very young domain that was not visible online yet. The use of a detailed adjustment of the website to Google’s requirements, positioning for selected keywords as well as carrying out comprehensive link building – only these actions made it possible to achieve satisfying results. A significant aim of the actions carried out was also to increase the sales of flats in the area of Banino. This was achieved due to the synergy of SEO actions and the PPC campaign with the use of sponsored links and retargeting.