Badura is a company with a rich background which has been active on the market since 1982. With over 40 stores all over Poland, it is currently one of the leading Polish footwear manufacturers. At the end of 2013, Badura selected SEOgroup in order to comprehensively support online advertising actions, which also coincided with the redesign of the shop’s website. This turned out to be quite a challenge in such a competitive industry.